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Content creation needs content consumption.
But there’s too much content on the internet.
We’ve found the best Tweets, Podcasts and Articles that you can consume this weekend.
3 Tweets
A great thread on Delegation - a skill that most founders never seem to master.
This sounds like a joke but its not. As an entrepreneur, you’ll have 100’s of ideas and the first step to implement is to buy a domain name. This is your business funnel - 100’s of ideas → 10’s of domains → 1-3 succesful businesses.
A fascinating thread on the limitations of ‘Income Share Agreements (ISA)’ - a financial innovation made famous by Lambda School in the US.
Lambda School, a bootcamp to help people learn coding & get a job, decided that instead of taking an upfront fee, they would ask students for a % of the income they made as a result of their coding bootcamp. As a result, Lambda School’s incentives were aligned to upskill their students & get them into high-paying jobs.
Newton School, Masai School & Pesto Tech (all have >$6 million of funding) are Indian startups using Income Share Agreements as well. If ISA’s had so many limitations in the US - how will they perform in India?
Bonus Tweets






2 Podcasts
How to Fix India’s Water Crisis
The impending water crisis in India is something we’ve all heard repeated over and over again these past few years. One thing that we’ve rarely heard are the ways we can fix this crisis, even at a personal level. It’s not simply turning off the tap while brushing our teeth but a change in our perceptions of water use, harvesting and treatment. A great episode to learn more about a problem everyone in India is already facing.
Building Bharat’s Netflix - Stage.in ft. Vinay Singhal
Stage is building the Netflix for Bharat, starting with a platform dedicated for premium video content in Harayanvi Dialect.
This is an amazing story of an entrepreneur and a team who has seen the highest of highs and the lowest of lows. Before Stage, this team was behind WittyFeed. Wittyfeed became the world's second largest media biz in terms of views, right behind Buzzfeed. One fine day, Facebook decided to ban WittyFeed and effectively kill its business overnight.
Since then Vinay and team have gone back to the drawing board and built a startup that's building premium video content OTT platform for Bharat.
1 Article
The Time Trap of Productivity by Lawrence Yeo
I first thought about productivity in 2015 because of my now wife, then girlfriend. Her father had passed away a few years prior and this made her question her own mortality. She wanted to make sure that she didn’t waste her time and was productive. As a result, she read and re-read Seneca’s books and ideas about time management.
I’d forgetten about her obsession with time until I read this paragraph from the article:
productivity is closely entangled with the fear of death. Without the awareness of our mortality, there may be no need for a shield to protect our hours from the onslaught of circumstance. If I spent an entire month distracted on social media but thought that the hourglass replenishes infinitely, it’s quite possible I wouldn’t feel bad about it. But because we recognize that our hourglass has a finite number of turns, we will bemoan that month as an epic waste of time.
This article is short but insightful and will give you food for thought every time you’re felling guilty about your productivity that day.
Here’s another paragraph I loved:
Whenever we use Pomodoro techniques or time blocking methods, we understand the truth of our distracted minds and introduce friction to combat the entropy of attention. And for the most part, it helps. We get a lot more done and feel better about ourselves for doing it.
But with that said, there’s an inherent stress that comes with it.
Anytime you try to control or reverse disorder, you introduce tension.
This same author’s other article about multi-tasking is also worth a read.
TID’s Book Recommendation
An Educated Woman In Prostitution: A Memoir of Lust, Exploitation, Deceit (Calcutta, 1929)
This book is paradox.
It is both extremely forward looking for a book written in 1929 while still grounded in its era’s thoughts on women’s role in society.
Through our short lives and viewpoints, we feel like society changes glacially. However, Indian society and its morals have been upended in the past century as clearly shown by the book. If you want to expand your viewpoints and learn more about a marginalised group in Calcutta from 100 years ago - buy this book. Its a short read but it transports you to an era and a cultural niche that is rarely, if ever, portrayed in media.
An added bonus are the interjections about the freedom movement, its activities and the young people joining it in the 1920’s. Gandhiji and the non-cooperation movement are portrayed from the lens of an ordinary person instead of the top-down version we all learnt in school.
Overall, a fantastic short read.
That’s it from us this week! Share this with your friends, family and colleagues who want to stay on top of Market Trends and Business Ideas & Opportunities!
Until next week!
Sahil & Sid
TID's 3-2-1: 3 Tweets, 2 Podcasts, 1 Article
Amazing. Thank you and keep write more.