Golden Age for mid sized E-commerce brands!
Very Informative read.
I have one doubt like as these Roll-up companies will have more than 10-15 good quality brands, So, can they make their own E-commerce website where they can cross-sell the products and do influencer and growth marketing just like D2C brands.
Thras.io acquired already profitable merchants and showed the same profitability right? It is not clear from the article if they started showing the savings due to economies of scale. Also would love to understand what activities can be clubbed to get the benefits. E.g. Marketing operations can be clubbed.